Economies of scale in advertising

– Thought I should write about this before it becomes too late & another attempt to blog regularly.

The scale of things that Reliance forays into is astounding. While everyone was busy enjoying the show before the start of IPL and eagerly awaiting the toss, did someone notice that the only name advertised on the stage was ‘Reliance’? And considering the sort of mega hit that IPL has become, the amount of money Reliance would have spent for that would be… to put it very lightly… mind boggling.

Keep in mind that they declared a year on year increase of 63% in net profit over the previous year on March, 2008. That is great growth for any company, but for a company the size of RIL, it definitely is worth more than a case study in B-schools!

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Tags: reliance, IPL, advertising, cricket

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